|
What’s like doubling sales, only
better? What if, instead of trying to increase sales, the focus instead
shifted to significantly increasing profits? Consider that the hotel with a
five percent F&B profit margin keeps only a nickel in profit for every
dollar in sales. To make $100,000 in profit, it takes $2 million in sales.
Reducing unnecessary costs by one percentage point (for example, reducing
food cost from 35 to 34 percent), would cause profits to go up by one
percentage point (in this case from 5 to 6 percent). Profit would go from
$100,000 to $120,000. Without reducing costs by that percentage point, the
hotel would have to increase sales by $400,000 to get this same $20,000
increase in profits. If it were able to reduce food costs by five points,
the effect would be the same as doubling sales to $4 million.
Looking at it another way, a five-point decrease in food costs would create
a five-point increase in profits. In the example, profit would go from
$100,000 to $200,000. Since it took $2 million to get the $100,000 profit,
it would take $4 million to double it. No magic—just math.
What if it were possible to take actions that have the exact same impact on
profits as doubling sales would have, but without the need to increase staff,
buy or prepare more food, add storage or production capacity, or add space
to the dining areas to accommodate the new traffic—within 90 days? Start by
imagining food and liquor as piles of cash. Imagine the kitchen and storage
areas are full of cash lying around.
Is it secure? Could it end up in pockets or stomachs? Could it be used
carelessly and wind up in trash cans or drains? Could too much of it go
onto a guest’s plate? Could the vendor be delivering a different amount
than on the invoice every now and then? If this were cash, there would be
checks and balances up the wazoo. But since it’s just food, little or no
attention is paid. And that’s where the five percent goes. Imagine what the
losses would be if cash in the hotel were treated like food.
Still not convinced? Dump the trash on the floor and assign a value to it.
Try to determine how much of the “cash in the trash” didn’t need to be
there, such as things that didn’t need to be trimmed as much and things
that didn’t need to be burned or overcooked or overprepped. How about
things that didn’t belong in there at all, like flatware and china and
ramekins? Then take the amount of unnecessary cash in the trash and extend
it out over the entire operation for a year. By itself, the cash in the trash
could add up to five points.
Food and beverage procurement and control systems are the long-term
solution. It is important to note that systems focusing primarily on
procurement do not help reduce food costs associated with misuse. Only
systems that both handle complex F&B procurement and incorporate
strong, integrated culinary controls can help deliver these savings. In
subsequent articles, we’ll explore some of these systems.
Bill Schwartz is president of System Concepts, Inc. (SCI). Based in Scottsdale Arizona, SCI is the developer of the FOOD-TRAK Food and Beverage Management System. He can be reached at bills@foodtrak.com.
Seven Steps to Food Cost Control 1. ORDERING - The first step is to order right. Having detailed recipes, designing purchasing specifications, doing comparative shopping based on those specifications, and comparing quality, price and service, etc. Oh yes, don't order too early in order to avoid spoilage, wasted storage space and lost interest on your money. Don't order too late, so premium costs and delivery charges accrue. I remember being told standing orders were a bad habit. 2. RECEIVING - The fundamentals are obvious: count; weigh; inspect for condition and quality; verify against the purchase order; keep the receiving area clean and uncluttered; limit access to the receiving area; train the person receiving and make him or her responsible. Get credit memos from the delivery driver. 3. STORING - Is the method and place of storage for the various items appropriate for the item? Is it secure from pilferage? Are the shelves strong enough for the product, allow air circulation and easy to clean? Are all items stored at a temperature appropriate for that product? Are items dated (with year, in some cases) and priced? Is the storage area orderly and clean? Should shelves be labeled and maybe even stocking quantities noted? 4. ISSUING - What is issuing based on? Who has access and or authority to issue or take things from the secured store rooms and walk-ins? Are issues being made in appropriate quantities and at appropriate times? Is there a relationship to volume or reasonable par stocks? Are issues being accounted for? Is a perpetual inventory or sign out sheet designed specifically for your operation or a particular store room in use? 5. PREPARATION - I'm not so clear about the details here any more because it has been a long time since I worked in a kitchen regularly. Phrases that come to mind include: trim properly; use trimmings for stock pots and other recipes. Proper tools, sharp knives, clean and neat working area, enforcing a policy of following recipes, and having photos of finished products available and used regularly are also critical. Enough said, as I suspect my readers know a lot more than I do about this! 6. COOKING - Various considerations here, again my readers know more than I. Proper temperatures, proper cooking times, following recipes carefully, using photographs of finished products, correct size, material, and type of utensils and cookware, clean work area. 7. SERVING - Serving is not only about portion control, it is also about decisions made regarding portion size and presentation. With a buffet, it is obvious. Proper serving utensils, proper holding/serving equipment, right presentation order, plate sizes, etc. In a bar its easy, too. Jiggers or other measuring and control devices and very strict discipline. I take it back, the discipline isn't easy especially in tight labor markets. Dining room service should be easy to control using good kitchen supervisors, trained cooks, photographs for both cooks and servers, etc. Watch what comes back from bused tables to see if portions are proper. Marketing decisions may drive large portions but if the patrons are not eating it or taking it home, the portion size or the recipe should be reconsidered. Proper china for each item served is important for both presentation and portion control.
Work hard on your cost controls and be consistent about them. One element of controlling food cost covers all seven categories: thorough training. Give your staff the ability and knowledge and confidence to do their jobs properly and to your specifications. Inconsistency and failure to enforce procedures will drive costs skyward. Failure here is like throwing money away.
|
|
Comments
Post a Comment